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Behind the Scenes: What It Takes to Move a Major Tour
When an artist takes the stage and the first note hits, it’s pure magic. But behind every unforgettable live performance lies a whole world of logistics and teamwork that often goes unseen. For High Road Inc., moving a major tour from venue to venue is about more than simply managing equipment; it’s about handling every intricate detail with precision, care, and the knowledge that the show must go on. Here’s a look behind the scenes at what it really takes
Building Your Music Industry Network: Tips from the Road
Creating connections in the music industry can feel like a huge lift, but it doesn’t have to be intimidating! Here are our go-to tips for growing your network and finding your tribe in the music world: 1. Show Up Where It MattersAttending industry events and conferences is one of the best ways to meet fellow pros andstart building solid contacts. Since the sold-out inaugural event in 2022, we have participated in THE Conference at Rock Lititz in Lancaster County, PA—well
The High Road Difference: Personalized, High-Touch Tour Trucking Solutions
In the world of live entertainment and touring, the smallest details often have the greatest impact. From artists to managers and every professional in between, the demand for reliable, high-level service is a constant, and High Road stands out as a trusted partner in this landscape. At High Road, we’ve redefined what it means to support a tour, putting an emphasis on the people we serve and the values we uphold. It’s more than getting from venue to venue—it’s about
Tour Manager Toolbox: 5 Must-Have Resources for the Road
You know more than anyone else that being a tour manager isn’t all glitz and glam. Long days and sometimes weeks on the road can be tough and stressful. Luckily, there are plenty of tools out there that you can utilize to make your job easier. Check out these top five must-have resources: 1. Road-Worthy Playlist Arguably one of the most important items on your packing list, a killer playlist can take a road trip from a snoozefest to a party
TOUR MANAGER – Rock your Travel Logistics
Rock Your Traveling Experience with These 6 Apps As a tour manager, you’re on the road or in the air on a seemingly constant basis. If you’re not booking gigs for your band, you’re flying across the country or around the world with your awesome group of musicians. At High Road, we want to help make your travelling experience as painless as possible. That’s why we decided to create a list of some of the best apps for frequent flyers,
4 Social Tips for Tour Managers: Engage and Entertain behind the scenes
This is an updated post of a Music Industry blog post. Check out the original posting here. In order to maintain a competitive edge in the music scene, it’s necessary to embrace social media. Make the most of your time on tour by connecting with fans near and far, never missing an opportunity to connect with them and showcase your band’s unique personality. Being on the road provides you with plenty of great content, and used properly, social media can grow your
