Blog - High Road Inc

Beyond the Grind

Sharon Lee: Redefining Success in Touring Through Relationships and Resilience

Sharon Lee isn’t your typical logistics expert – she’s a master at building relationships, nurturing teams, and finding balance in an industry that never stands still. With over two decades of experience in logistics and a reputation for high-touch, artist-focused tour support, Sharon is the driving force behind High Road Inc., the trusted partner for clients like H.E.R., Maneskin, and Andy Grammer. But Sharon’s expertise goes beyond tour trucking. She’s a leader in creating thriving team cultures, a champion of

Why Booking Your Summer Tour in Advance is the Smartest Move You Can Make

If there’s one thing we know about summer concerts and touring, it’s that it’s unpredictable. Tour dates shift, venues change, and last-minute surprises pop up when you least expect them. But here’s the thing—booking your summer tour trucking in advance is one of the smartest moves you can make to stay ahead of the chaos. And at High Road, we’re here to help you do just that. Lock In Your Rates & Simplify Your BudgetSummer touring is peak season, which

Empowering Touring Professionals: High Road’s Support for ECCHO Live

Touring isn’t just a job—it’s a way of life. The late nights, early mornings, and the thrill of life on the road are what make the touring world exciting. But let’s be real, it can also be exhausting. With unpredictable schedules and constant travel, finding stability can feel impossible. That’s where ECCHO Live steps in. ECCHO Live is a nonprofit that has one mission: to support the unsung heroes of the live event industry—the freelance technicians, roadies, production managers, and

10 Essentials for a Smooth Tour: Must-Knows and Must-Haves from the Road

Special thanks to our collaborator and guest blogger, Production Manager Luke Meek for providing valuable insight on tour essentials! Dropkick Murphys at The Ryman, Nashville, TN. Whether you’re gearing up for your first tour or your fifteenth, there are some essentials just can’t skip. We checked in with some of our tour pro friends to put together a list of the top 10 must-knows and must-haves for a successful tour. 1. Tour Dates and Locations You know this one, but